PRESS RELEASE: Starin, a Midwich Group company, to bring Neat to the distribution channel


​​​​​​Starin, a Midwich Group company, to bring Neat to the distribution channel


Chesterton, IN - August 3, 2021 - Starin is pleased to announce a distribution relationship with Neat.   Starin and Neat have a shared commitment to providing easy-to-use, innovative, and high-value solutions in the unified communications space. Neat’s simple and elegant video devices for Microsoft and Zoom help make the meeting space experience the best it can be.

Starin is excited to add Neat to its ‘best in class’ offering of Unified Communications hardware - joining Logitech, Poly, DTEN, LG, and others with Zoom and Microsoft Teams support, Neat will help solidify Starin’s position as a global leader in UC hardware solutions space.

“As the experts in UC products, Starin is proud to continue this legacy with bringing the innovative products from Neat to the channel,”  said Bobby Swartz, CEO at Starin. “We are relied on by our partners to deliver on this expertise, and I believe that the addition of Neat to the Starin portfolio of solutions is a major benefit to the rapidly growing and changing UC eco-system. This allows us to continue to fulfill our commitment of having the most comprehensive premier UC product categories available under one roof!”

“Neat is fully focused on delivering exceptional video experiences for the hybrid workforce of the future, and with Starin’s expertise in the UC space, we can bring video to more people than ever,” said TJ Michie, Head of Americas Sales for Neat. “We look forward to working closely with them to support customers on the entire journey of selecting and deploying video communications solutions.” 

About Starin

Headquartered in Chesterton, Indiana, Starin, a Midwich Group company, operates in two main segments. Its pro AV business provides value added distribution services on behalf of manufacturers to the trade market in the US, including products from brands such as Poly, Logitech, DTEN, LG, Barco and more. Starin has also pioneered the ZoomRooms’ ‘Outfitting’ model, allowing it to support Certified Zoom Integrators with a complete eco-system of hardware components which are optimized to work with Zoom’s video conferencing software.

About Neat

Neat designs simple and elegant video meeting devices that just work. The company was founded in Oslo, Norway, by a team that for decades have shaped game-changing innovations for some of the most recognized brands in video communications. All Neat products are available to buy directly online from and ship globally. Offering unique features, they are easy to set up and use, making Zoom Rooms the smoothest and best it's ever been.  For more information on Zoom Rooms the Neat way, visit or @neat_no.

Press Contact

Brendan Crise, CTS

[email protected]