The Farm Joins Global AV Distributor Midwich Group

 

In a strategic move, The Farm joins forces with Midwich Group’s U.S. operations, Starin Marketing, to expand its geographic presence and specialist services.

 ROSEVILLE, Calif., Jan. 23, 2024 – Midwich Group, a global audiovisual (AV) distributor, announces today the acquisition of The Farm, a west coast manufacturers’ representative and technical services provider. Based in Silicon Valley, The Farm will join forces with the Group’s U.S. operation, Starin Marketing, to expand its geographical footprint and enhance its current levels of customer and manufacturer support.

 “Increased opportunity and better support aren’t all our customers and manufacturer partners will gain,” says CEO and President of The Farm, John Hood. “Backed by the resources of Midwich, we’ll finally be able to invest in building and deepening our services – starting with our current partners Q-SYS and Visionary Solutions. Serving the finest AV manufacturers and technology providers is in our DNA. We’ve built a team of experts, no generalists. Instead of turning down work because of resource shortages, we’ll be able to expand to meet demand.”

 “More good news: None of this comes at the cost of losing who we are,” continues Hood. “The Farm’s DNA – including our character, attitude and unique perspective – remain. Neither I nor any other Farm team members are going anywhere. Your same account manager, customer service expert and programmer will all still be here for you – plus the power of an international distribution market leader. We’ll only grow.”

 Asked why he wanted The Farm to join the Midwich Group and Starin, Starin’s CEO, Bobby Swartz says, “For Starin partners, this reaffirms our promise and direction to continue to build a high-value and service-focused organization. Specialization in specific services and technologies allows us to bring an ease of business to our customers and vendor partners, and we continue to drive forward with the addition of the great people at The Farm.”

 “We are delighted to welcome John and his team to the Midwich Group,” adds Thomas Sumner, Chief Strategy Officer and North American CEO. “John has built a highly skilled team with a real customer focus. His decision to join us builds on our strategy of focusing on specialism. We look forward to John and team evolving their partnership with Starin, further strengthening the support we can provide our customers across the U.S.”                                                                                        

About The Farm Focusing on the needs of enterprise AV, The Farm’s diverse team includes manufacturers’ sales representatives, highly trained technical service providers, and regional training and education experts. The diversity of talent makes The Farm more than AV advisers. They are AV doers who ensure manufacturers’ products and integrator solutions are optimally deployed in the most demanding environments. Moreover, The Farm is uniquely cost-effective for customers because its work is underwritten by the manufacturers whose products we help sell and support.

 The Farm specializes in Q-SYS programming/commissioning and can serve as an advisory team on every project utilizing this powerful audio, video, and control platform. The Farm also specializes in Visionary Solutions, Audio-Technica, Philips Display Solutions and other Farm-endorsed manufacturers. For more information, please visit wwww.thefarmav.com.

 About Starin

Starin is the market leader in the distribution of Unified Communications and Video Collaboration (UC/VC) solutions and specialty education products. Our experience, our partnerships, and our adaptations to market demands are the focus of our Company and our mission. At the end of the day, in any position or department, we are fundamentally helping people around the world communicate and collaborate better. With the experience we provide and the technology we support, we help our partners discover the best performance and value propositions for their businesses. For more information, please visit: https://starin.biz/.
About Midwich Group

Midwich Group is a global network of specialist AV distribution and added value service experts. Working with trade partners across the UK and Ireland, EMEA, Asia Pacific and North America. The Group's businesses have a technology portfolio that covers a wide and dynamic range of audiovisual solutions. For more information, please visit https://midwichgroupplc.com/. 

 

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Media Contacts

The Farm AV

Kelly Perkins –             Marketing Director                              [email protected]

 

Starin Marketing

Brendan Crise –             Vice President of Marketing                     [email protected]

                                    and Special Projects

Midwich Group

Kerry Doy –                   PR and Communications Manager         [email protected]

Karen Horsup –             Head of Group Marketing                       [email protected]