Starin, a Midwich Group company, announces partnership with Promethean

For Immediate Release

Starin, a Midwich Group company, announces partnership with Promethean

Chesterton, IN – November 7, 2023, Starin, a value-add distributor of unified communications and pro AV products, is delighted to unveil an exciting new partnership with Promethean, a renowned global leader in interactive technology solutions. This strategic collaboration marks a significant milestone for both companies, empowering Starin to introduce Promethean's cutting-edge ActivPanel for the Workplace product portfolio to their valued customers.

As Starin continues to prioritize key relationships in the unified communications market, the Promethean product line seamlessly integrates with Starin's extensive offerings. This partnership brings together the innovative product lines Promethean has developed, with the scale, service and value to the channel that Starin provides.

“Bringing Promethean’s line of products into the Starin ecosystem is about addressing the demand for quality specialized products and offers exceptional value to our channel partners,” said Bobby Swartz, CEO of Starin. “We are proud to welcome Promethean to serve our mutual customers with high value and high touch service!”

“We are thrilled to pair our innovative technology with the expertise of the Starin team,” said Matt Cole, Executive Vice President of Global Sales at Promethean. “As market leaders working together, Promethean and Starin will continue to help people around the world communicate and collaborate better.”

About Starin
Headquartered in Chesterton, Indiana, Starin, a Midwich Group company, which serves the US market, is a value-add distributor of pro AV products. Starin has a strong focus in Unified Communication, Education and Broadcast markets, with a brand portfolio including SMART, Advanced Network Devices, Vivitek, PTZ Optics, Shure, LG, Crestron, Logitech, DTEN, Neat, Barco and more.

About Promethean
Promethean is a leading education technology company working to transform the way the world learns and collaborates. From our founding in Blackburn, England, more than 25 years ago to our global operations serving 126 countries today, we’ve continued to explore, innovate, and inspire—designing learning and collaboration tools that are built for breakthroughs.

Our award-winning interactive display, ActivPanel, and lesson delivery software were designed to engage students, connect colleagues, and bring out the brilliance in everyone. With headquarters in Seattle, Washington, and offices worldwide, Promethean is a subsidiary of the NetDragon Websoft Holdings Limited (HKSE: 0777) group of companies.

Visit us at For more information about Promethean, or to become a Promethean channel partner, please visit