Starin, a Midwich Group company, announces partnership with Just Add Power

Starin, a Midwich Group company, partners with Just Add Power

Chesterton, IN – June 1, 2023 – Starin, a Midwich Group Company, has announced a partnership with Just Add Power, a leader in AV-over-IP distribution.  Leveraging Starin’s trusted expertise, service, support, and full solution approach, Just Add Power’s full line of 3G Ultra and MaxColor Series solutions will be available from the company.

As a market leader in video distribution, Starin is committed to serving the fast-evolving, complex demands of AV installations. This partnership will enable channel partners to more easily incorporate Just Add Power’s highly reliable and trusted 3G Ultra and MaxColor video distribution products into their projects.

“Just Add Power’s approach to AV-over-IP distribution isn’t just innovative, it’s fundamental to organizations as they look to distribute multiple video and audio sources over the network simply, reliably, and flexibly,” said Tyler Brebberman, Vice President of Business Management at Starin. “This partnership will enable us to provide our resellers with the full room solution in the new era of AV distribution.”

"In the last few years, we’ve seen astounding growth of our products in the enterprise market," said Ed Qualls, CEO and founder of Just Add Power. “Our partnership with Starin reflects our commitment to serve these customers with best service and support available. To be part of Starin’s high focused offering is an exciting step in our AV-over-IP leadership."

About Starin

Headquartered in Chesterton, Indiana, Starin, a Midwich Group company, which serves the US market, is a value-add distributor of pro AV products. Starin has a strong focus in Unified Communication and Education markets, with a brand portfolio including Yealink, Lenovo, Crestron, Logitech, Shure, DTEN, LG, Neat, Barco, SMART and more.

About Just Add Power

Founded in 1992 by three employees of IBM who were happy to shed their dark suits and red ties, Just Add Power is dedicated to doing tech a little bit differently. Instead of being consigned to the dustbin by planned obsolescence, the company’s high-quality AV-over-IP distribution solutions increase in value over time. By offering new devices that are compatible with previous systems and providing free firmware updates when innovations break, Just Add Power respects the end users’ investment in their systems. This makes it easy for dealers to engage customers for years of system improvement, while the reliability of the video keeps them coming back for more. Just Add Power is committed to making systems easy to install and easy to use, with industry-renowned training sessions and a technical support team giving installers all of the skills and information they need. Whether it’s an unlimited matrix of sources and screens, a video wall, or an architectural installation, our revolutionary design philosophy makes it simple to create an AV system that rocks.


Starin Contact:

Brendan Crise, CTS

[email protected]

Just Add Power Contact:

Taft Stricklin

Chief Sales Officer

Tel: +1 888-390-1750

Email: [email protected]

Media Contact:

Peter Schuyler


Tel: +1 917-496-8970

Email: [email protected]

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