James Tian, CEO of Ikan International, LLC, shares his insights on the future of corporate broadcast capabilities and why businesses need to simplify professional video production.

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"How forward-thinking organizations are abandoning traditional broadcast complexity for IP-based solutions that actually get used...

Many large organizations invest millions in state-of-the-art broadcast studios, yet only a handful of specialists know how to operate these complex facilities.

This widespread reality underscores a fundamental issue: broadcast technology has traditionally been built for complex workflows and intended to be operated by engineers with extensive learning and practice. As broadcasting evolves from a media-exclusive function to mission-critical infrastructure across all industries, the need for accessible solutions has never been greater.

The real challenge is no longer whether broadcast capabilities are needed—it’s how to deliver them so anyone in an organization can use them, without demanding deep technical expertise or specialized training...

...Professional broadcasting capabilities are no longer optional—they're as essential as your email system or CRM. The question is whether you'll implement them proactively with strategic thinking, or reactively in crisis mode."