Chesterton, IN & Lake Orion, MI – October 1, 2025 – Midwich, a provider of professional audiovisual solutions, today announced a new U.S. distribution partnership with Lightware Visual Engineering, a global leader in signal management, switching, and AV connectivity solutions.

Through this partnership, Midwich will bring Lightware’s award-winning portfolio, including its Taurus UCX platform, advanced matrix switchers, AV-over-IP technologies, and USB-C connectivity solutions to integrators, resellers, and end users across the United States. Midwich customers will also benefit from dedicated sales support, training, and technical expertise to help them design and deploy Lightware solutions in a wide range of environments.

“We’re excited to introduce Lightware to our customers in the U.S.,” said Bill Reimer, Vice President of Sales, Midwich U.S. “Their solutions are trusted worldwide for mission-critical AV applications, and we’re confident they’ll resonate strongly with our partners seeking reliable, flexible, and future-ready technologies.”

“Midwich U.S. and Lightware speak the same language—reliability, innovation, and customer wins,” said Roger Takacs, Executive VP of Sales, Lightware Americas. “Together, we’ll help more organizations crush integration roadblocks and build collaboration environments that perform every single day.”

 

See Lightware at Tech Connect Boston

Midwich customers will have the opportunity to experience Lightware solutions firsthand at the upcoming Tech Connect Boston event on October 29, 2025. Lightware will showcase its latest innovations alongside Midwich experts, giving integrators and resellers an exclusive look at how these solutions address today’s collaboration and connectivity challenges.

This partnership reinforces Midwich’s commitment to expanding its AV technology portfolio and delivering innovative solutions that empower customers across corporate, education, government, and live event markets. Please join us at Tech Connect Boston!

 

About Midwich

We are Midwich, your AV solutions experts in the U.S. and part of the global Midwich Group. Formerly known as Starin, The Farm AV, and Toolfarm, we’ve unified under one name to reflect a stronger, more connected presence with expanded capabilities across unified communications, broadcast, and professional AV. This evolution marks a new chapter built on decades of expertise and a shared commitment to helping our customers succeed.

As a trusted partner, Midwich is known for reliability, responsiveness, and a solutions-first mindset. Our team brings deep technical knowledge and hands-on experience, supporting everything from solution development to complex system design. We offer a robust portfolio of best-in-class technology partners and deliver scalable services through Midwich Plus. With enhanced broadcast capabilities from top-tier brands and a full-service UC offering, we’re equipped to support the full spectrum of your AV needs.

As a team laser-focused on collaborating closely with our customers to tailor solutions, provide training, and offering end-to-end support, our goal isn’t to be the biggest - it’s to be the most trusted. Backed by the strength of the global Midwich Group, we bring international expertise with a personal, local touch to help our customers create impactful communications and unforgettable experiences.

At Midwich, we’re passionate about technology, collaboration, and pushing boundaries to help you deliver positive business outcomes and innovate for tomorrow. Learn more at www.midwich.us.

 

About Lightware Visual Engineering

For over 25 years, Lightware has been at the forefront of innovation in the AV industry, designing and delivering world-class signal management solutions that empower intuitive collaboration and connectivity. From boardrooms and classrooms to live events and mission-critical environments, their technologies give AV and IT professionals the ability to securely control, distribute, monitor, and manage a diverse range of signals, while their devices seamlessly integrate with meeting room technologies such as Barco, Sennheiser, Lenovo, Cisco, and many others.

As the industry leader in USB-C signal management, Lightware’s award-winning portfolio also includes HDMI and USB solutions, versatile extenders, advanced matrix switchers, and AV-over-IP devices. Trusted in over 30 countries across four continents, Lightware is recognized for delivering reliable, future-ready technologies that simplify integration and ensure exceptional user experiences.

 

Midwich Press Contact

Ying Khang, Vice President of Marketing

[email protected]