Orlando, FL – June 11, 2025 – Midwich, the AV experts and solution provider in the U.S., will make its official debut as a unified brand at InfoComm 2025. Earlier this year, Starin, The Farm AV, and Toolfarm announced the transition to one brand. This is the first year the company will exhibit as Midwich to showcase a broader, more connected offering across the AV channel. 

Exhibiting at the Midwich Group Booth #4343, Midwich will highlight its expanded solutions portfolio, professional services, and newly announced vendor partnerships, positioning the company as a single-source partner for AV and UC integrators and dealers across vertical markets. 

New Vendor Partnerships and UC Leadership 

Following recent partnership announcements with Q-SYS, Powersoft, and Sennheiser, Midwich continues to grow its Broadcast, Integrated Audio and UC portfolios in the U.S. market. These additions reinforce Midwich’s commitment to delivering end-to-end solutions backed by deep expertise and support infrastructure. 

A longstanding leader in UC, Midwich is proud to feature Barco ClickShare, Logitech, and Neat - offering customers access to trusted, scalable conferencing and collaboration technologies. 

Introducing Midwich Plus: Professional Services, Elevated 

InfoComm 2025 will also provide attendees the opportunity to engage with the Midwich Plus team in-person — the company’s dedicated professional services team. Plus is designed to help integrators scale their operations, deliver consistently successful deployments, and exceed their client expectations. 

Midwich Plus includes: 

• Project+ – Comprehensive project support, from design to documentation 
• Deploy+ – Onsite or remote commissioning and optimization 
• Code+ – Bespoke DSP and control system programming 
• Protect+ – 24/5 technical support, extended warranties, and advanced replacement 

Whether tackling a complex AV-over-IP rollout or scaling up with pre- and post-sale support, Midwich Plus helps integrators grow with confidence. 

Where to Connect with Midwich at InfoComm 

Midwich invites attendees to visit Booth #4343 to meet with local and global team members and learn how the company is redefining what it means to be a true solutions partner. 

Additional InfoComm events include: 

• VIP Party – Wednesday, June 11 
  Location: Howl at the Moon Orlando 
  Sponsored by Barco ClickShare, Logitech, Neat and more! 
  (Contact Midwich for details) 

• Happy Hour with Midwich and AVer – Thursday, June 12, 3:30 PM 
  Midwich Group Booth #4343 

• Happy Hour with Midwich and Barco – Thursday, June 12, 3:30 PM 
  Barco Booth #2829 

For more information about Midwich, please visit Midwich.us or contact Ying Khang at [email protected]. 

About Midwich 

We are Midwich, your AV solutions experts in the U.S. and part of the global Midwich Group. Formerly known as Starin, The Farm AV, and Toolfarm, we’ve unified under one name to reflect a stronger, more connected presence with expanded capabilities across unified communications, broadcast, and professional AV. This evolution marks a new chapter built on decades of expertise and a shared commitment to helping our customers succeed. 

As a trusted partner, Midwich is known for reliability, responsiveness, and a solutions-first mindset. Our team brings deep technical knowledge and hands-on experience, supporting everything from solution development to complex system design. We offer a robust portfolio of best-in-class technology partners and deliver scalable services through Midwich Plus. With enhanced broadcast capabilities from top-tier brands and a full-service UC offering, we’re equipped to support the full spectrum of your AV needs. 

As a team laser-focused on collaborating closely with our customers to tailor solutions, provide training, and offering end-to-end support, our goal isn’t to be the biggest - it’s to be the most trusted. Backed by the strength of the global Midwich Group, we bring international expertise with a personal, local touch to help our customers create impactful communications and unforgettable experiences. 

At Midwich, we’re passionate about technology, collaboration, and pushing boundaries to help you deliver positive business outcomes and innovate for tomorrow.  

Learn more at www.midwich.us.