Powersoft and Midwich Announce Strategic Distribution Partnership to Expand U.S. Market Reach
 

Partnership to strengthen reach across North America and enhance product availability for U.S. integrators
 

Scandicci (Florence), Italy & Chesterton, IN – June 3, 2025 – Powersoft, a global leader in high-efficiency, high-performance amplifier technology, and Midwich, a leading solution provider of professional AV solutions in the U.S., are pleased to announce a new distribution partnership aimed at strengthening Powersoft’s presence in the United States and enhancing access to its product portfolio for U.S.-based audiovisual integrators.

Through this collaboration, Midwich will offer Powersoft’s award-winning amplifier platforms and technologies to integrators across key vertical markets including corporate, hospitality, education, transportation, themed entertainment, and the performing arts. The partnership brings together two organizations committed to delivering exceptional performance, innovation, and support to the professional AV channel.

“Our partnership with Midwich US allows us to expand our reach and provide integrators with more streamlined access to Powersoft’s solutions,” said Tom Knesel, general manager, North America for Powersoft. “Our U.S. customer base is growing rapidly and we are committed to supporting that growth by aligning with distribution partners that share our values of innovation and service. Midwich brings deep market knowledge and a proven track record in delivering valuable audiovisual technologies. Our collaboration with Midwich strengthens our ability to serve a broader range of customers and ensures integrators have the local resources, technical support and product availability they need to design and deploy world-class audio systems.”

Since 1995, Powersoft has earned global recognition for engineering innovative amplifier solutions that deliver superior audio quality with exceptional energy efficiency. By adding Powersoft’s portfolio to its offering, Midwich further expands its best-in-class lineup of professional AV solutions.

“We’re excited to add Powersoft to our portfolio as part of our ongoing mission to offer our customers best-in-class AV solutions,” said Bill Reimer, Vice President of Sales for Midwich. “Powersoft’s reputation for innovation, energy efficiency and high-performance audio aligns perfectly with the expectations of today’s integrators and end users. As demand continues to grow for advanced audio technologies that are scalable, reliable and sustainable, we see this partnership as a natural fit. We look forward to working closely with Powersoft to drive new opportunities and support integrators throughout the U.S.”

Midwich offers comprehensive expertise with a focus on Unified Communications, Pro AV, and Broadcast technologies. The addition of Powersoft’s product line complements Midwich US’s commitment to providing customers with best-in-class solutions as they continue to expand their solutions in Integrated Audio.

 

For more information on Powersoft, visit www.powersoft.com. To learn more about Midwich, visit www.midwich.us.

 

Media Contacts:

Ying Khang
Midwich
[email protected] | 219-627-1750

 

About Powersoft

Powersoft S.p.A. was established in 1995 by two brothers, Luca and Claudio Lastrucci, and Antonio Peruch, is headquartered in Scandicci/Florence, and is a global technology leader in audio amplification systems, signal processing and transducer systems for the pro-Audio sector. The Group primarily focuses on providing lightweight power amplifiers known for their high efficiency and exceptional audio quality to customers both domestically and globally. Distribution in the North American (U.S.) market is handled by Powersoft Advanced Technologies Corp., currently a wholly-owned subsidiary, while marketing in other regions (South-America, Asia, Europe and Rest of the World) is managed by a network of multi-brand distributors and through management relationships. The Group currently employs over 180 skilled resources and boasts extensive worldwide sales. Research and Development activities are conducted in-house within the Group, while production is facilitated through a combination of internal production lines and carefully-chosen suppliers operating both in Italy and abroad.

 

About Midwich

We are Midwich, your AV solutions experts in the U.S. and part of the global Midwich Group. Formerly known as Starin, The Farm AV, and Toolfarm, we’ve unified under one name to reflect a stronger, more connected presence with expanded capabilities across unified communications, broadcast, and professional AV. This evolution marks a new chapter built on decades of expertise and a shared commitment to helping our customers succeed.

As a trusted partner, Midwich is known for reliability, responsiveness, and a solutions-first mindset. Our team brings deep technical knowledge and hands-on experience, supporting everything from solution development to complex system design. We offer a robust portfolio of best-in-class technology partners and deliver scalable services through Midwich Plus. With enhanced broadcast capabilities from top-tier brands and a full-service UC offering, we’re equipped to support the full spectrum of your AV needs.

As a team laser-focused on collaborating closely with our customers to tailor solutions, provide training, and offering end-to-end support, our goal isn’t to be the biggest - it’s to be the most trusted. Backed by the strength of the global Midwich Group, we bring international expertise with a personal, local touch to help our customers create impactful communications and unforgettable experiences.

At Midwich, we’re passionate about technology, collaboration, and pushing boundaries to help you deliver positive business outcomes and innovate for tomorrow.

 

Learn more at www.midwich.us.