April 7, 2025 – Chesterton, Indiana, USA – Midwich and BirdDog are proud to announce a joint partnership in enhancing customer peace of mind by including two years of Midwich Protect Plus coverage at no additional cost with the purchase of any of BirdDog’s next-generation cameras, including the X, MAX, and MAKI series. Customers can also choose to extend their coverage for an additional three years, bringing their total protection to five years.

 

Midwich Protect Plus: Advanced Support & Rapid Replacement

Midwich Protect Plus is a premium advanced replacement warranty program that ensures BirdDog users receive the highest level of service and support. The plan includes 24/5 technical assistance and next-business-day hardware replacement, helping professionals maintain seamless production workflows. Customers also get unlimited access to a dedicated premium helpdesk, designed to maximize the performance and longevity of BirdDog’s powerful cameras.    

Julie Fletcher, Broadcast Brand Manager for Midwich in the US, stated: “This enhanced support package is a game-changer for BirdDog users. Whether you’re a content creator using a single MAKI camera or managing a multi-camera PTZ studio with X5s, Midwich Protect Plus ensures you always have expert support and rapid replacement available. In the rare case of a malfunction, you can count on BirdDog and Midwich to keep your production on track.”

BirdDog’s commitment to reliability is reflected in this offer, with the first two years of coverage included free. Customers can further extend their coverage for a total of five years by purchasing an additional three years.

 

What’s Included in Midwich Protect Plus?

• Next-business-day advanced replacement hardware
• 24/5 global technical support helpdesk
• Unlimited helpdesk support tickets
• Free shipping for replacement units
• Reverse logistics for collecting faulty devices

Andrew Stanley, Vice President of Services, Midwich US, added: “At Midwich, we understand that uninterrupted performance is crucial for professionals in broadcast, live events, and content creation. With Midwich Protect Plus now included with BirdDog’s latest cameras, we’re reinforcing our commitment to providing world-class support and reliability. Customers can operate with confidence, knowing they have access to industry-leading service and next-business-day replacement when they need it.”

For more information on BirdDog cameras and Midwich Protect Plus coverage, visit Midwich.us/plus

 

About Midwich

Bringing people together.
Midwich Group specializes in technology solutions that bring people together, to make society more efficient, more impactful and more exciting. Operating in 22 countries, the Group helps people connect and communicate, whether in state-of-the-art meeting rooms or on a festival main stage, audiovisual technology is all around, helping the world connect, communicate and experience wow moments.

Taking technology further.
The Group’s services range from product distribution to complex system design, focused marketing campaigns to flexible financing solutions, and showcase events to seed funding for startups. With strong relationships with more than 1,100 global manufacturers and a customer base of over 21,000, including professional AV integrators and IT resellers in sectors such as education, corporate, retail, residential, and hospitality, the Group's ever-expanding offering is designed to solve its partners' biggest challenges.

Specialization at scale.
The Midwich Group has a global network of local expert teams that leverage relationships, deep product knowledge and support services to take innovation to market, helping its manufacturers and customers connect across the world. Find out more about Midwich Group’s strategy here.

Enabling tomorrow.
With over 1,900 employees across the UK and Ireland, EMEA, Asia Pacific, North America, and Canada, the company is committed to being a responsible employer.
The Group wants to do the right thing and actively works to limit its impact on the environment and communities and recognizes the importance of giving back – find out more about our sustainability activities here.

Help us go further, together.
Visit midwichgroupplc.com/careers

For more information, please visit Midwich.us  or contact Ying Khang, VP of Marketing, Midwich at [email protected]