Chesterton, IN, April 3, 2025 – Midwich, a global leader in AV solutions, proudly announces the promotion of Christopher Neto to Head of Emerging Markets in its U.S. organization. This strategic move reinforces Midwich’s ongoing commitment to staying at the forefront of industry trends while solidifying its position as a trusted partner for integrators, resellers, and end users. 

With over 27 years of experience in the audiovisual (AV) industry, Chris Neto is a well-respected figure known for his technical expertise, industry insight, and ability to foster strong community engagement. Widely recognized for his innovative use of social media and content-driven approach, Chris has played a pivotal role in shaping discussions and driving thought leadership in the AV space. 

“As an industry, we are experiencing rapid change, and it’s essential that Midwich remains at the center of those conversations,” said Bill Reimer, VP of Sales, Midwich. “Chris’s deep understanding of industry dynamics, coupled with his passion for innovation and community-building, makes him the ideal person to lead our emerging markets strategy. His appointment positions Midwich to not only anticipate trends but to actively shape the future of the AV industry.” 

This announcement is part of Midwich’s broader strategy to expand its market leadership and provide enhanced value to its partners. Recently, Midwich has taken significant steps in this direction, including: 

• Unifying Starin, The Farm AV, and Toolfarm under the Midwich brand in the U.S., creating a seamless experience for customers. 

• Expanding into the broadcast market, strengthening its presence in this high-growth sector. 

• Launching Plus Professional Services, a comprehensive suite of services to support channel partners with design, deployment, and long-term system performance. 

Chris’s appointment aligns with Midwich’s continued efforts to innovate, educate, and provide industry-leading solutions. His role will focus on identifying new opportunities, enhancing industry partnerships, and ensuring Midwich remains ahead of market trends. 

“I’m honored to take on this new role and continue working alongside the incredible team at Midwich,” said Chris Neto. “The AV industry is evolving at an unprecedented pace, and my goal is to help Midwich and our partners navigate these changes, ensuring we stay in sync with where the industry is headed. More importantly, I will continue to advocate for our industry, working to foster growth, collaboration, and innovation that benefits all stakeholders. It’s an exciting time, and I look forward to building new opportunities together.” 

As Midwich continues its expansion and investment in the U.S. market, Chris’s leadership will play a key role in shaping the company’s future. His appointment is yet another step in Midwich’s journey to being the go-to partner for AV professionals worldwide. 

 
About Midwich 

Bringing people together. 

Midwich Group specializes in technology solutions that bring people together, to make society more efficient, more impactful and more exciting. Operating in 22 countries, the Group helps people connect and communicate, whether in state-of-the-art meeting rooms or on a festival main stage, audiovisual technology is all around, helping the world connect, communicate and experience wow moments. 

Taking technology further. 

The Group’s services range from product distribution to complex system design, focused marketing campaigns to flexible financing solutions, and showcase events to seed funding for startups. With strong relationships with more than 1,100 global manufacturers and a customer base of over 21,000, including professional AV integrators and IT resellers in sectors such as education, corporate, retail, residential, and hospitality, the Group's ever-expanding offering is designed to solve its partners' biggest challenges. 

Specialization at scale. 

The Midwich Group has a global network of local expert teams that leverage relationships, deep product knowledge and support services to take innovation to market, helping its manufacturers and customers connect across the world. Find out more about Midwich Group’s strategy here.  

Enabling tomorrow. 

With over 1,900 employees across the UK and Ireland, EMEA, Asia Pacific, North America, and Canada, the company is committed to being a responsible employer. 

The Group wants to do the right thing and actively works to limit its impact on the environment and communities and recognizes the importance of giving back – find out more about our sustainability activities here. 

Help us go further, together. 

Visit midwichgroupplc.com/careers/  

For more information, please visit Midwich.us  or contact Ying Khang, VP of Marketing, Midwich at [email protected]