The National Religious Broadcasters (NRB) Convention wrapped up another impactful year, bringing together Christian communicators from across the media spectrum. From February 24–27, NRB 2025 hosted professionals in radio, TV, film, church media, and digital marketing, all eager to explore the latest tools shaping the industry. Midwich US was at the heart of it all, showcasing cutting-edge solutions from four standout brands: Cinedeck, EditShare, LiveU, and PTZOptics.
So, what did attendees see? Let’s break it down.
Cinedeck: Streamlining High-Quality Content Ingest and Playback
When it comes to capturing and managing media, Cinedeck delivers powerful broadcast video ingest and playback solutions built for high-end production environments. With extensive format and resolution support, it ensures seamless content acquisition while streamlining media orchestration. NRB attendees got a firsthand look at how Cinedeck integrates with EditShare for a seamless multicamera capture workflow, enabling smooth transitions from live production to editorial.
EditShare: Powering Collaborative Media Workflows
EditShare has long been a go-to for shared storage and media asset management — core needs for any serious content creator. Whether in traditional broadcast, film production, or modern streaming environments, EditShare’s solutions enable teams to work together seamlessly, no matter where they are. At NRB 2025, attendees saw firsthand how EditShare keeps workflows moving smoothly. Paired with Cinedeck, it provides a tightly integrated ecosystem for capturing, storing, and editing media without bottlenecks.
LiveU: Reliable Streaming, Wherever You Need It
Live broadcasting comes with its own set of challenges—connectivity, reliability, and mobility, to name a few. LiveU solves these by leveraging bonded cellular, LAN, and WAN networks to provide stable, mission-critical broadcast streaming. Whether it’s a single point-to-point feed or multi-site distribution, LiveU’s technology ensures a reliable connection, even in unpredictable environments. At NRB 2025, PTZOptics cameras fed directly into LiveU encoders, demonstrating how the two technologies work together to bring professional-grade streaming to any setting.
PTZOptics: Versatile Camera Solutions for Worship, Education, and Beyond
Video production has never been more essential for houses of worship, schools, and live event broadcasters. PTZOptics continues to lead the way with high-quality pan/tilt/zoom cameras designed for everything from live streaming sermons to sports and educational broadcasts. With models suited for different production needs and budgets, PTZOptics provides flexible, high-performance solutions for organizations looking to elevate their video capabilities. NRB attendees had the chance to see PTZOptics’ camera lineup in action, with live feeds integrating seamlessly into LiveU’s cloud-based encoding for real-time production workflows.
Looking Ahead: The Future of Faith-Based Media
NRB 2025 wasn’t just a showcase of new technology—it was about connections, conversations, and seeing firsthand how technology is driving the future of faith-based media. The tools we highlighted aren’t just technical upgrades; they’re enablers of storytelling, outreach, and engagement. Midwich US was proud to be part of the conversation, bringing these innovative solutions to the broadcasters, content creators, and media professionals shaping the future of Christian communication.
If you couldn’t make it to NRB this year but want to learn more about any of these brands, reach out to Midwich US—we’d love to keep the discussion going!
