Starin, The Farm AV, and Toolfarm to operate in the US Together As Midwich

Chesterton, IN – January 27, 2025 – Starin, The Farm AV, and Toolfarm are proud to announce that they will now operate under the global Midwich brand. This strategic alignment reflects the unified vision of these leading organizations to provide best-in-class technology solutions to their partners and clients.

The rebranding signifies the culmination of a collaborative journey between these industry innovators, streamlining resources and expertise under the Midwich Group’s umbrella. Together, they aim to provide unparalleled service and support to integrators, resellers, and technology professionals, enhancing their ability to address evolving market demands.

Bobby Swartz, CEO of Starin, who will remain CEO of the Midwich US business, expressed his enthusiasm for this transformative step:

“This is an exciting new chapter for Starin, The Farm AV, and Toolfarm. This alignment allows us to leverage our combined strengths, expand our capabilities, and deliver even greater value to our partners and customers. As part of a global leader in AV and technology solutions, we are uniquely positioned to drive innovation and support the growth of our industry. With our scale and expertise, we can help our partners innovate, grow, and unlock their potential – all with one trusted company.”

Midwich will continue to focus on building profitable revenue and market share across three hardware technology growth pillars in the US: Unified Communications & Collaboration (UC&C), Media & Entertainment, and Integrated Audio - complementing this portfolio with recurring revenue solutions and services.

“We are thrilled to officially bring the Midwich brand to the United States, marking a significant milestone in our journey as a global leader in the AV industry. The U.S. market is not only pivotal to our strategy but also presents unparalleled opportunities for innovation and growth,” stated Tom Sumner, Chief Strategy Officer, Midwich Group & CEO, North America. “With Starin, The Farm AV, and Toolfarm now united under the Midwich name, we are poised to deliver even greater value to our partners through our expertise and commitment to excellence. This represents the next exciting stage in our group's branding, and we look forward to deepening our presence in one of the most dynamic and influential AV markets.”

Partners and clients can expect a seamless and unified experience as Midwich continues to prioritize their needs with a comprehensive range of key services during this active transition.

About Midwich

Bringing people together.

Midwich Group specializes in technology solutions that bring people together, to make society more efficient, more impactful and more exciting. Operating in 22 countries, the Group helps people connect and communicate, whether in state-of-the-art meeting rooms or on a festival main stage, audiovisual technology is all around, helping the world connect, communicate and experience wow moments.

Taking technology further.

The Group’s services range from product distribution to complex system design, focused marketing campaigns to flexible financing solutions, and showcase events to seed funding for startups. With strong relationships with more than 1,100 global manufacturers and a customer base of over 21,000, including professional AV integrators and IT resellers in sectors such as education, corporate, retail, residential, and hospitality, the Group's ever-expanding offering is designed to solve its partners' biggest challenges.

Specialization at scale.

The Midwich Group has a global network of local expert teams that leverage relationships, deep product knowledge and support services to take innovation to market, helping its manufacturers and customers connect across the world. Find out more about Midwich Group’s strategy here.

Enabling tomorrow.

With over 1,900 employees across the UK and Ireland, EMEA, Asia Pacific, North America, and Canada, the company is committed to being a responsible employer.

The Group wants to do the right thing and actively works to limit its impact on the environment and communities and recognizes the importance of giving back – find out more about our sustainability activities here.

Help us go further, together.

Visit https://midwichgroupplc.com/careers/

For more information about the transition and Midwich, please visit Midwich.us or contact Ying Khang, VP of Marketing, Midwich.